The Prudential Financial Limited Coursework Example

The Prudential Financial Limited (Author’s name) (Institutional Affiliation) The Marketing of Prudential Financial Limited The Prudential Financial is one of the significant companies in the United States. The companies ensure the proper future of the customers and safeguard the client's properties. The company has attained a global stature because of its efficient delivery of services to its customers. It provides a variety of services to its customers such as the insurance services, the retirement schemes, investment management's services (Silk and Stiglin, 2015).The consumers are dynamic, and there is increased competition from other firms that offer the same services. For a company like Prudential Financial to survive, it must employ modern advertising tools to ensure it retains the existing customers and attract new ones. The usage of billboards has been one of the widely used tools in advertising. The billboards of the Prudential Financial were strategically placed along the roads that often experienced traffic jams. The traffic jams provide the passengers and drivers an opportunity to view the billboards. The newspaper is also another traditional advertising tool for the Prudential during the early years when technology had not taken over the world. These two tools qualify as traditional marketing tools because they are not technological intensive and their usage dates back to the historical times when there was a little technological advancement. Today, the world has been dominated with technological progress and for the companies to reach the target customers, the company ought to utilize the existing digital platforms to reach the customers. There is increased number of users of social media across the world. The Prudential utilizes paid social media as their digital advertising tools. The social media provides a broad audience, and the information reaches them at a minimal cost. Just to mention a few, the examples of social media platforms inclu...