Renault Coursework Example

ARTICLE Name: Institutional affiliation Renault Renault is a manufacturing company operating and specializing in the production of motor vehicles. The company was established in 1899 to produce a range of vehicles including vans, lorries, personal vehicles, and coaches. The company deals with productions of goods that have a high level of competition. This has necessitated the incorporation of a functional supply chain management in the organization. This being the case, the company incorporated a synchronous supply chain to gain the competitive advantage over their rivals. Their efforts to form a synchronous supply chain began in 1996 where the company established branches in Curitiba and Brazil to expand their activities. Supply chain management involves the integration of all the activities of the organization in order to make the logistics of an organization to flow smoothly for competitive advantage. The activity allows the organization to manage the flow of goods by storing both finished and work in progress inventory and providing them whenever required. As such, supply chain management allows the smooth flow of goods and services from the company where they are produced, to the consumers in the market. The success of Renault in creating a synchronous supply chain The company’s culture is one that recognizes that the customers are the heart of the organization. As such, they have adopted a way of ensuring that the needs of the customers are met and at the same time the company benefits from the relationship (Pierre-Marie, 2015). To attain this goal, the company has geared the production strategy to one which incorporates the lean principle adding flexibility to the whole process. The company produces the vehicles, according to a specified plan in the form of a schedule drawn according to the specifications of the consumers. In 2013, the company entered into an agreement with the Nissan Company in forming a joint partnership which aimed at redu...