Reaching New Customers Coursework Example
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Reaching new customers
13443S Lakeland, Fla.
Fax (825) 352-929
18TH March 2018
Mrs. Edith Wharton
Director of the customer relations
3300 Publix Corporate ParkwayLakeland, Fla. 33811
Subject: Recommendations on retaining the college students at Publix stores
Dear Mrs. Edith Wharton
It is with great pleasure that I write to you concerning ways to retain the college students to continue using Publix stores. One thing that cannot be denied is that the needs of these students keep on changing and therefore much need to be done on their retention. Publix stores have been at the front row in offering an excellent shopping center and working place. However, the following steps need to be put forward to continue having a great customer base more so for the students.
Offer packages to students.
The following need to be done when offering the students packages:
Offer daily products that they use every day to make them need to come back instead of providing products that they rarely use.
Give some free products to them as a way of retention instead of selling a single product to them.
Publix stores have not been offering packages to students. This is an option that should be considered as a way to retain them. Provision of packages gives customers a better idea of making them need to come back more often until the package is over. This period gives you the time to provide them a significant customer base. By the end, you rest assured that the students will go nowhere and will always want to come back to the stores (Barlow & Dianna, 2). Students buy products which they use every day. One of them is the eye exam. Most of the students whenever they go for their exams have to purchase contacts.
When a student purchases a product and gets two or one free, the store is assured that he or she will come back on the next purchases. It is, there...
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