Product vs. Salesperson Coursework Example

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Category:
Marketing
Level:
PhD
Type:
MBA
Pages:
2
Words:
325
Name Professor Class Date Product vs. Salesperson A good salesman ought to be persuasive and conversant with the product he or she is selling. Having maximum knowledge pertaining a product is an added advantage to a salesperson into selling merchandise even when it is not of quality. Some customers judge the quality of a product from what the person is selling it has to say about it. A company might be offering quality goods but still not be able to make sales if the marketing team lacks sufficient skills. It is hard for a poor salesperson to sell absolutely anything. Most customers require a lot of convincing before they can purchase a product. A minimum percentage of consumers buy goods based alone on their personal research about the good. A majority of people must inquire more from a sales person even if they are familiar with the product in the subject. Incompetent marketing skills limit a firm from unleashing its full potential. Although the quality of a good is essential, most people usually buy a good so long as it does what it is purposed for. A good sales person uses this in pushing a customer into purchasing a good even when it is not of the required standards. The confidence that a sales representative has while showcasing a product has a high impact on the audience. Also, the mode of presentation used when marketing a product influences customers. If a sales person is well dressed, social and jovial, it will be assumed that the good they are selling is of quality and will serve the purpose claimed. On the other hand despite a product being of quality if the individual selling it is not dressed appropriately and is less interactive then potential customers are likely to be reluctant from making a purchase. ...
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