International Retailing Coursework Example
Critical Success Factors for Retailers in the Global Marketplace
Name of Module
TOC o "1-3" h z u 1.0 Introduction PAGEREF _Toc508984999 h 32.0 Literature Review PAGEREF _Toc508985000 h 43.0 Application of Literature PAGEREF _Toc508985001 h 84.0 Conclusions, Recommendations, and Limitations PAGEREF _Toc508985002 h 114.1 Summary PAGEREF _Toc508985003 h 114.2 Recommendations PAGEREF _Toc508985004 h 114.3. Limitations and Suggestions for Future Research PAGEREF _Toc508985005 h 125.0 References PAGEREF _Toc508985006 h 14
1.0 Introduction With the advent of globalization, many firms have entered into international retailing to access the benefits of a broader customer base. Feldman (2016, p. 4) defined international retailing as "the management of retail operations in markets that are different from each other in their regulation, economic development, social conditions, cultural environment and retail structures. Different factors affect influence the need for business to venture in the global market; this entails the push and pulls factors which necessitate divestment in foreign markets (Gomes, Carneiro, & Kogut, 2017, p. 26). To analyze the factors which lead to a retailer expand to the global marketplace, Alexander and Doherty (2008, p. 2150) applied institutional theory. The theory explained both the regulatory framework in the countries of operation, cognitive, social system, normative and the institutional framework. However, for this paper, the primary focus is on the critical success factor for retailers in the global marketplace. Therefore, the paper will review literature that relates to the factors of success in the international retailing.
The literature review will be informed by both the micro and macro factors that affect the performance of a business in the global marketplace. Noteworthy, the international retail market is diverse. It includes buyers and sellers of diverse social,...
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