International Marketing Coursework Example
Contemporary Issues in Leadership
Adham Yasser TorkyID: 122104
Faculty of Business, Economics, and Political Science
Word Count: 3088 words
TOC o "1-3" h z u Introduction PAGEREF _Toc509007728 h 3Literature Review (Issues and Challenges) PAGEREF _Toc509007729 h 4Application of Literature Review PAGEREF _Toc509007730 h 8Summary PAGEREF _Toc509007731 h 12Recommendations PAGEREF _Toc509007732 h 13Limitation PAGEREF _Toc509007733 h 13Suggestion for Further research PAGEREF _Toc509007734 h 14Reference PAGEREF _Toc509007735 h 15
IntroductionInternational business is increasingly becoming a big segment of the global economic activity. Current projections indicate that in the near future, the dollar value of trades across borders may be greater than dollar value trade within the global countries combined. International business is considered as one great driver of rapid growth. It has opened up large economies like Russia and China which had always locked away investors and producers.
Global expansion has become a crucial component for most fashion businesses in their growth strategy. Various factors normally prompt entrepreneurs to enter the international market (Cateora, 2014). Expanding operations overseas provides great opportunities for faster growth and development. Consequently, the domestic fashion market is more saturated. Huge markets can be identified internationally in terms of population and purchasing power. However, international marketing isn’t without pitfalls, particularly in the clothes and fashion industry. As much as the global marketplace is becoming more accessible and interconnected, the risks involved in doing business abroad cannot be taken lightly. Opportunities in the global market abound for businesses ready to confront the obstacles with optimism (Cateora, 2014). Entrepreneurs entering the international market are faced with issues such as piracy concerns, tax, and legal issues amon...
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