Digital Marketing Channels Coursework Example

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Category:
Marketing
Level:
University
Type:
MBA
Pages:
1
Words:
232
Channel Category Objective Budget
(Free or Paid)
Type(s) of
Media
Service
(Yes/No)
Transactional
(Yes/No)
Delivery
(Yes/No)
Physical
(Yes/No)
Film/TV product placement TV Create awareness about a product Paid Mass Media No No No No
Forums Social Marketing Free Social Media Yes No No No
Advertorials Advertising Marketing Paid Advertising Media No No No Yes
Affiliates Partnership Marketing Marketing Paid Partner Media No No No Yes
Pay-Per-Click Advertising Marketing Paid Advertising Media Yes No No No
Amazon/Ebay store Web Product promotion and Sales Paid Web No Yes No No
Blog/microblog Social Marketing Paid Social Media No No No No
Content marketing Content Marketing Marketing Paid Content Media No No No Yes
Display remarketing Display remarketing To create awareness Free Advertising Media No No No No
Digital banners and signage Advertising Marketing Stores/Advertising Yes Yes No Yes
Email Marketing Email Marketing Free Social Media Yes No Yes No
Desktop app Social Marketing Paid Desktop Yes Yes Yes Yes
PR Stunts Public Relations Market Campaigns PR No No No Yes
Presentations PR Relay Information Free Content Media Yes No No Yes
Paid reviews Content Marketing Relay Information Paid Advertising Media No No No No
Paid placements  paid placement listing To present advertisements with specific search terms Paid Advertising Media No No No No
NFC (Near field communications) to facilitate market communication Advertising/Store No Yes No Yes
Local search marketing Search marketing to gain traffic and visisbility Paid Search Engine No Yes No Yes
Press releases PR Create Awareness Paid PR No No No Yes
Peer to peer support Social Create Awareness Free Social Media No No No No
Push notifications Advertising Create Awareness Paid Advertising Media No No No No
Relationship marketing Customer Relation customer engagement Free Direct Media Yes No Yes Yes
Radio advertising Advertising Awareness Paid Mass Media No No No Yes
Pop up stores Stores to take advantage of a trend Paid PR Yes Yes Yes Yes
     Reference: Marketing Land. (2014). Infographic: Which is the most effective digital marketing channel. 
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