Amm U4DB Coursework Example

AMM U4DB: Promotional Strategies Student Name Institutional Affiliation AMM U4DB: Promotional Strategies Star Mobile, a product of Mobile Manufacturing, Inc., will reach its target and intended audience through a focused promotional marketing strategy. The promotional plan is particularly useful for the situation because it is the launching of a new product. Therefore, the planning of the promotional campaign has kept in mind that it should achieve such desired goals and outcomes as reaching the intended and targeted audience, ensuring that the message is understood by the audience, and stimulating the recipients of the message, such that they will take action. An assessment of marketing communication opportunities has already shown that the product is targeted mainly towards the younger generation; therefore, the promotional techniques are going to be created on an objective-based marketing strategy, whereby the focus is towards the creation of revenue, brand and product awareness, and market penetration. According to Editorial Board (2014), the objective-based marketing strategy is applicable for a company like MM because it consists of functional units like sales, marketing, and information systems. The market, the product, and the environment are already defined; therefore, what remains is the selection of the most appropriate and applicable personal communication channel. First of all, digital promotional tools will generate a market for the business and for the product online. Infographics are a good example of the digital promotional tools MM will use to promote Star Mobile to the targeted audience. Infographics can be used to promote the brand online, since they are informational graphics that are solely meant to give the targeted audience valuable information they can use. Infographics are a digital tool that has the power to increase the marketing power for a situation like this when the company is rolling out a new product because of the amount ...