Alcohol Brand Advertising Coursework Example

Advertisement by (Name) Course Tutor University City Date 17145432435Problem: Guinness as an alcohol brand experiences challenges from many angles. The rise in taxes by governments affects the sales. Additionally, other companies have improved their products and advertisements eroding the market share Guinness enjoyed few years ago. This has brought stiff competition for the Guinness 00 Problem: Guinness as an alcohol brand experiences challenges from many angles. The rise in taxes by governments affects the sales. Additionally, other companies have improved their products and advertisements eroding the market share Guinness enjoyed few years ago. This has brought stiff competition for the Guinness 2924355432758People: Advertisements are done to influence the perception of people to like and buy the product. This advertisement seeks to assure the customers of our commitment to providing quality products at affordable prices. The targeted audience includes all people aged 18 years and above who enjoy having a good time by drinking some bears. 00People: Advertisements are done to influence the perception of people to like and buy the product. This advertisement seeks to assure the customers of our commitment to providing quality products at affordable prices. The targeted audience includes all people aged 18 years and above who enjoy having a good time by drinking some bears. 4132053-48307900 3786996-483079400000Creative Brief 258796934548Budget: Budgeting allows the best use of resources to achieve results. The advert will consume quite a large sum of money considering the number of countries that our product sells. The advert will be global and showed on all major TV networks in our markets. The estimated cost for the whole exercise will be around $100 million to run the advert for six months. 00Budget: Budgeting allows the best use of resources to achieve results. The advert will consume quite a large sum of money considering the numbe...