Advertisements As Examples Of Effective Storytelling Coursework Example

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Category:
Marketing
Level:
High School
Type:
MBA
Pages:
2
Words:
550
STORYTELLING ADVERT Name Institution Instructor Date Businesses use various methods of advertising their products. Some methods are traditional while others are modern. The paper focuses on storytelling as a method of advertisement (Herskovitz & Crystal 2010). To expound on this, I choose three ads from the Ads website. The ads chosen include; the Ferrari car, Ariel detergent ad and the last is an ad by the standard bank in Angola. For the advert involving the bank in Angola, the target audience is the young people from the rural parts of Angola. The ad's goal is to use the experience of the older people to help them move forward. The truth about this ad is that people have used the expertise of the elderly members to solve some societal problems. For instance, the story describes how the people were relying on traditional midwives but now consult modern doctors during delivery. Also, they moved from using old farming methods to the use of modern machines. The brand benefits in that it can convince the people that standard bank has been offering the best banking experience for 150 years. The message attracts more customers while maintaining the existing to rely on it for all their financial needs. The advert involving the bank uses characters the audience can quickly identify (Lundqvist et al., 2013). The most common is the elder who looks familiar and respected it this society. Using a person who is known by the locals creates a sense of confidence among the local people. Also, the story has a stable structure with a start, a middle section, and a conclusive ending. It thus gives the viewer’s organized information that they can comprehend easily. In the Ferrari advert, the target audience is the people with an infinite love for fast cars. The goal of the ad is to show the superior quality of this sports car. The capability of the vehicle is visible in the video which is the truth at the heart of the ad. The story demonstrates the ability of the aut...
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