Local Retailer

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Category:
Marketing
Subcategory:
Local Retailer
Level:
Academic
Pages:
6
Words:
1178
An entity that is selling merchandise to customers directly via a variety of channels with the intention of making a profit is called a retailer. It does not necessarily have to be a physical building providing services and goods needed by customers; it can also be an online store. There are extremely large retailers such as Wal-Mart which deal items they have bought from wholesalers or manufacturers to sell them to the end user at a setup price. Goods sold by a retailer are not self-manufactured. Although some cases are exceptional, what remains is that the retailer is the final player in supply chain linking the consumer to producer. The discrepancy between a wholesaler and retailer is that the former sell his/her merchandise to other businesses while the late transacts with customers directly. Products sold by retailers can be put under four classes: durable goods, food, soft goods (footwear and clothing) or arts (musical instruments and books). Amazon is the world’s largest retailer and it conducts all its operation over the internet. It has a system in which customers can buy a book over the web from their computers with just a single click regardless of their locality. This can into being after the company initiated a strategy that fetches enough details about a customer such as billing and shipping information that make the purchase complete. In so doing Amazon offers convenient and quick shopping experience to its clients. The company has a website in which customers visit to place an order of what they want and wait for its delivery after making payment and providing details on their location. The website is designed in a manner that an individual can trace a particular commodity easily and efficiently. It is also highly secure as if it were not people would not be comfortable providing essential details of their whereabouts such as their residence. The firm’s retail strategy is one that is faced by very minimal challenges as competition is not ve...
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