Digital Marketing Strategy Coursework Example

Digital strategy for hurricane protection equipment supply firm Name: Institution: Course: Instructions: Complete this template based on the organization you selected. Use the space at the end of this document to summarize your analysis. Your completed Assignment should be 3–4 pages. Organization Summary Organization Name HPE COMPANY Target Market Homeowners in states where hurricane threats exist. Likely Demographic Profile of this Key Segment Adults Digital Marketing Practices Using a search engine (e.g. Yahoo, Bing, Google, etc.), search for digital marketing practices for the organization you selected. Record the URLs (web addresses). https:www.drj.com/article/online-exclusive/safety-security-and-loss-prevention-during-hospitality-emergencies.html Social Media Strategy Often the trade press writes online articles (i.e. content) about companies and their strategies. Search for the social media strategy of the organization you selected, and provide a 2–3 sentence summary using APA guidelines for identifying websites. The firm prepares and recovers clients from disaster by providing quality equipment to them. It provides information to clients on pricing and timelines. Website: hurricaneindustrial.com Social Media URL of Social Media Site Does the content look and feel consistent with the organization’s website? Explain. Facebook https://www.wolframalpha.com/facebook/ Yes. Helps organizations to talk with potential customers, respond to any question from them, and create relationships with them. YouTube https://support.google.com/youtube/answer/1714323?hl=en Yes, uploaded videos help in a competitive industry. Twitter https://analytics.twitter.com/about Yes, helps organization to provide useful information to customers. They can like, retweet or respond to the information. LinkedIn https://www.linkedin.com/help/linkedin/answer/26032/understanding-company-page-analytics?lang=en Yes, because the organization can appeal directly to indivi...